OUR PHILOSOPHY


 South African Frances & the frills culminated quite literally from a single pair of ‘out-there’ earrings and instantly the passion for not only accessories, but more importantly their power to transform an outfit, was born. 

Having lived in South East Asia for a few years, I was able to pick up unique pieces from our travels which quickly amassed into our first jewelry collection. 


From there it felt like a natural progression to incorporate apparel, my first love.  Naturally, I looked to my very first fashion icon, my older sister, to join me on this new venture. Noticing an almost depleted   locally made clothing industry, coupled with a target audience heavily reliant on the fast fashion from leading chain stores, we felt we wanted to do what we could to try and reinvigorate this. 

This is us sporting some of our early work! Just two small town gals who grew up with a love for all things fashion. With sustainability at the forefront of our identity, we strive to reduce our carbon footprint as much as possible and have thus introduced packaging that is both reusable as well as recyclable, meaning when you buy from Frances & the frills, your purchase is not only light on your purse, but light on our planet as well. 

We hope you love wearing these pieces as much as we loved creating and curating them for you.